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Fastest-growing condiment in America

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Old 07-02-2013, 02:21 PM   #1 (permalink)
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Fastest-growing condiment in America



A condiment that can be traced back to ancient Rome is being embraced by consumers and foodies.

Mustard has always been seen as the perfect, zesty accompaniment to the all-American hot dog. But now it’s proving to be hot in an altogether different sense.

Namely, as the “it” condiment embraced by the foodie crowd.

Consider that gourmet brands are releasing mustards reflecting a broadening range of styles and incorporating a seemingly endless array of flavors. Among the varieties now on store shelves: Dusseldorf-style mustards (“Move over Dijon,” declared one food writer last year), fruity mustards (blueberry, anyone?) and the super-coarse Tin Mustard (it’s got a texture reminiscent of caviar, say fans). And mainstream manufacturers are getting in on the act, too. French’s, the best-selling brand that’s long been known for its classic yellow variety, is test-marketing Creamy and Light “white” mustard (“an alternative to mayo,” a spokesperson explains). And Kraft Foods-owned Grey Poupon has not only brought back its beloved “Pardon me, would you have any…?” TV ads, it’s also mounted a social media campaign connecting quality mustard with a kind of refined, jet-setting lifestyle.

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